proprietary copper recycling and cleaning technology and process. The recycling production process involves the fire refining of bulk recycled copper into high purity, low-oxygen content copper products, which is generally more cost effective for our customers than products manufactured from newly mined copper. In addition, the Company is capable of producing copper replacement products at 99.97% purity, which exceeds government and industry standards for pure copper, and is suitable for applications including power transmission, electronics and infrastructure.
We believe that our refined copper and CCA wire products address the needs of rapidly growing markets, and afford us a significant opportunity to increase our sales in the future. As of June 30, 2012, we increased our scrap copper refinery capacity by nearly 60% to approximately 135,000 tons per annum. We plan to continue developing production and R&D facilities for our new CCA cable and wire products, and further expand copper anode production capacity on our 30-acre new plant site. We believe that our experienced management team will continue to leverage our leading technologies and increase capacity to manufacture, produce, market and distribute cost-effective, high quality refined copper and superfine copper and CCA wire products. If worldwide demand for alternatives to pure copper wire grows as we anticipated, and we continue to innovate and improve our processes, we believe we will be well positioned to compete in the copper consumption and copper wire market on a global scale.
Lihua sells its products primarily in China, either through distributors or directly to users, including distributors in the wire and cable industries and manufacturers in the consumer electronics, white goods, automotive, utility, telecommunications and specialty cable industries.
Lihua's corporate and manufacturing headquarters are located in the heart of China's copper industry in Danyang, Jiangsu Province. To serve its diverse base of approximately 300 customers, Lihua has representatives in cities throughout China.